TRAME — les prompts.

La palette n'a pas été choisie au hasard : elle est relevée sur les visuels déjà produits. C'est l'ordre qui compte — on fabrique la campagne, puis on en extrait la charte, et non l'inverse. La planche se génère ensuite d'un coup, avec quatre de ces visuels en référence : le modèle ne redessine rien, il compose.

Design a single BRAND IDENTITY BOARD for the fictional brand TRAME, presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark TRAME very large, set in a precise modern sans for the wordmark and a condensed sans for captions
· under it, the descriptor COTTON PIQUÉ POLO in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: ENCRE #050A13, MARINE #1B283E, COQUILLE #DECEBE, BLEU ARDOISE #3F5372, ARGILE #8D7B70
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — sober, tailored, timeless. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

Design a single BRAND IDENTITY BOARD for the brand [BRAND NAME], presented as one flat designed page seen perfectly straight on, filling the whole frame. This is a graphic design layout, NOT a photograph of a physical board — no desk, no hands, no perspective.

USE THE FOUR ATTACHED PHOTOGRAPHS AS THE ACTUAL IMAGE TILES OF THE BOARD. Place them unmodified inside clean rectangular frames: image 1 as the large hero tile, images 2, 3 and 4 as supporting tiles. Do not redraw them and do not replace them with other pictures — crop them only if the layout needs it.

LAYOUT — a strict editorial grid with generous margins on a flat neutral background from the palette:
· top left, the wordmark [BRAND NAME] very large, set in [TYPEFACE FOR THE WORDMARK] and [TYPEFACE FOR THE CAPTIONS]
· under it, the descriptor [PRODUCT DESCRIPTOR] in small letter-spaced caps
· the four photographs as a clean asymmetric grid, one large and three smaller
· a horizontal PALETTE row of five solid colour chips, each with its name and hex code in small caps beneath: [COLOUR 1 #HEX], [COLOUR 2 #HEX], [COLOUR 3 #HEX], [COLOUR 4 #HEX], [COLOUR 5 #HEX]
· a TYPOGRAPHY block showing A B C D E F G and 0 1 2 3 4 5 in the brand typeface, with the type names labelled
· small section labels in tiny letter-spaced caps: LOGOTYPE, PALETTE, TYPOGRAPHY, IMAGERY

MOOD — [THREE ADJECTIVES THAT DEFINE THE BRAND]. Every colour comes from the palette above and from the photographs. Spell every word correctly. Crisp vector-clean typography, high resolution, professional brand guidelines aesthetic. No watermark, no lorem ipsum, no extra logos.

Point de départ de toute la campagne : le polo seul, sur mannequin fantôme invisible. C'est la seule façon de photographier un vêtement vide sans qu'il s'affaisse : le prompt exige la forme portée — épaules remplies, volume de poitrine — puis interdit le mannequin, le corps et le cintre. Sans cette double consigne, on obtient un chiffon posé à plat.

Ultra high-end commercial packshot of a men's polo shirt photographed on an INVISIBLE GHOST MANNEQUIN, front view, centred, on a seamless warm bone backdrop with a soft graduated falloff. The shirt holds its worn shape — filled shoulders, a natural chest volume, sleeves falling as if on a body — but no mannequin, no body and no hanger is visible anywhere. The fabric is a heavy combed cotton piqué in deep slate blue, its honeycomb weave clearly visible across the whole surface. The collar and the sleeve cuffs are ribbed in the same slate blue, the collar standing slightly open. A two-button placket runs down from the collar with two matte corozo buttons in a warm bone tone, the top one undone. There is a small tonal slate-blue embroidered wordmark TRAME on the left chest, readable only because the stitching catches the light. The hem has short side vents with a bone-coloured reinforcement stitch. Studio lighting: one large softbox above and slightly front to model the shoulders and the chest volume, a tight rim light down each sleeve to separate the shirt from the background, a raking side light so the piqué honeycomb texture reads across the whole surface, a soft contact shadow under the hem.

Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.

Ultra high-end commercial packshot of a [GARMENT TYPE] photographed on an INVISIBLE GHOST MANNEQUIN, front view, centred, on a seamless [BACKGROUND COLOUR] backdrop with a soft graduated falloff. The garment holds its worn shape — filled shoulders, a natural chest volume, sleeves falling as if on a body — but no mannequin, no body and no hanger is visible anywhere. The fabric is [THE FABRIC AND ITS WEIGHT] in [THE COLOUR], its [THE WEAVE OR KNIT] clearly visible across the whole surface. The [COLLAR AND CUFFS] are [HOW THEY ARE FINISHED] in the same [COLOUR], [HOW THE COLLAR SITS]. A [THE FASTENING] runs down from the collar with [THE BUTTONS, THEIR MATERIAL AND THEIR COLOUR], [WHICH ONE IS UNDONE]. There is a small [HOW THE LOGO IS APPLIED] wordmark [BRAND NAME] on [WHERE EXACTLY], readable only because [WHY IT READS AT ALL]. The hem has [THE FINISHING DETAIL AT THE BOTTOM]. Studio lighting: one large softbox above and slightly front to model the shoulders and the chest volume, a tight rim light down each sleeve to separate the garment from the background, a raking side light so [THE FABRIC TEXTURE] reads across the whole surface, a soft contact shadow under the hem.

Photorealistic, 8K, macro-level detail, premium advertising aesthetic, immaculate. No other text anywhere, no watermark, no hands.

Le plan qui pose le monde de la marque. Bras sur le dossier, col ouvert : la posture relâchée est un choix de vêtement, pas de casting. Un polo mal porté ne se rattrape à aucun étalonnage.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a man in his thirties wearing the polo on a shaded café terrace in late afternoon, leaning back in a rattan chair with one arm over the backrest, an espresso on the marble table. The shirt is worn on his body, the collar sitting naturally open. 85mm, warm side light, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — [THE PERSON] wearing the [GARMENT] [WHERE], [THEIR POSTURE], [AN OBJECT IN THE SCENE]. The [GARMENT] is worn on his body, [HOW A KEY DETAIL SITS]. 85mm, warm side light, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Le plan qui justifie le prix. La maille piquée est photographiée sur le corps, pas à plat : le tissu épouse une courbe, il ne fait pas nappe. C'est ce qui distingue une photo de matière d'un échantillon de mercerie.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on the chest of the worn shirt: the honeycomb piqué weave filling the frame, the tonal embroidered TRAME wordmark catching a raking light on its stitches, the fabric curving with the body underneath. 100mm macro, hard side light.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an extreme macro on [THE PART OF THE WORN GARMENT]: the [WEAVE OR KNIT] filling the frame, the [HOW THE LOGO IS APPLIED] [BRAND NAME] wordmark catching a raking light on its [WHAT CATCHES THE LIGHT], the fabric curving with the body underneath. 100mm macro, hard side light.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Trois points décident de l'achat d'un polo : le col qui tient debout, la patte droite, la matière des boutons. Ce plan les met tous dans le même cadre — un seul visuel pour trois objections.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close shot of the open collar and the two-button placket on the worn shirt: the ribbed collar standing, the matte corozo buttons, the undone top button, the stitch line of the placket razor sharp. 100mm macro, soft top light, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close shot of [THE CONSTRUCTION DETAIL] on the worn [GARMENT]: [DETAIL 1], [DETAIL 2], [DETAIL 3], the stitch line of the [DETAIL] razor sharp. 100mm macro, soft top light, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Le seul plan où le tissu bouge. Vu de profil à hauteur de poitrine, le piqué prend le vent et retombe : on montre le poids de la matière, l'information qu'aucune photo posée ne donne.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a man walking a sunlit city street in the polo, seen from the side at chest height, the fabric moving with his stride, blurred shopfronts behind. 85mm, hard afternoon sun, motion in the background.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — [THE PERSON] walking [WHERE] in the [GARMENT], seen from the side at chest height, the fabric moving with his stride, blurred [THE BACKGROUND] behind. 85mm, hard afternoon sun, motion in the background.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Regarde bien : l'en-tête impose « WORN on a real body, never floating empty », et la scène demande un pliage à plat. Deux consignes qui se contredisent — le modèle tranche tout seul, et c'est exactement le genre de plan qu'il faut relire avant de payer la génération. On garde l'en-tête tel quel pour toute la série, mais on sait où il coince.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an overhead flat lay on pale oak: the polo folded once beside a pair of leather loafers, a canvas belt and folded chino trousers, arranged with clear space between each item. 50mm overhead, soft even light, warm neutrals.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — an overhead flat lay on [THE SURFACE]: the [GARMENT] folded once beside [ITEM 1], [ITEM 2] and [ITEM 3], arranged with clear space between each item. 50mm overhead, soft even light, warm neutrals.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Où s'arrête la manche décide de qui achète. Ce plan répond à la question la plus posée en ligne — « ça tombe où sur le bras ? » — avec une image plutôt qu'un tableau de tailles.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close shot of the ribbed sleeve cuff on a worn shirt, the arm relaxed at his side, the cuff sitting mid-bicep, the piqué texture continuing up the sleeve. 100mm macro, raking light, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — a close shot of [THE SLEEVE OR EDGE DETAIL] on a worn [GARMENT], [THE BODY POSITION], [WHERE THE DETAIL SITS], the [FABRIC TEXTURE] continuing up the sleeve. 100mm macro, raking light, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Lumière douce, aucun effet, le polo rangé parmi d'autres vêtements. Volontairement le plan le moins vendeur de la série : il sert de respiration et montre la seule chose que le mannequin fantôme cache — comment le vêtement tombe quand rien ne le tient.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the polo hanging on a wooden hanger on an open wardrobe rail, seen slightly from below, other clothes out of focus behind it, soft morning light from a window on the left. 50mm, calm interior, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — the [GARMENT] hanging on [THE HANGER AND ITS MATERIAL] on [WHERE], seen slightly from below, [WHAT IS OUT OF FOCUS BEHIND], soft morning light from a window on the left. 50mm, calm interior, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Le plan de clôture fait passer un produit pour une collection : même polo, deux coloris, une seule image. C'est le visuel le plus rentable de la série — il vend une gamme sans qu'on ait eu à shooter deux fois.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — two men in their thirties in the same polo in two different colourways, standing talking on a rooftop at golden hour, seen from the waist up, the low sun raking across both shirts. 85mm, warm backlight, shallow depth of field.

Capture using a Phase One XF IQ4 150MP medium-format camera with a Schneider Kreuznach 120mm LS Macro Blue Ring lens, ISO 50, f/11, focus stacking, HDR studio lighting, 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp piqué weave, true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Place the product from the reference image into the scene below EXACTLY AS-IS. Its shape, its colours, its materials, its finish and every letter of its text must be 100% identical to the reference — do not recreate it, do not redesign it, and never add any word that is not already on it. It is a garment: it must be WORN on a real body, filled and draping naturally, never floating empty and never held in the hands. Only integrate it naturally into the scene, at true real-world scale, with lighting and reflections that match the scene.

SCENE — [TWO PEOPLE] in the same [GARMENT] in two different colourways, [WHAT THEY ARE DOING] [WHERE] at golden hour, seen from the waist up, the low sun raking across both. 85mm, warm backlight, shallow depth of field.

Capture using a [CAMERA BODY] with a [LENS], ISO [ISO], f/[APERTURE], focus stacking, [LIGHTING SETUP], 16-bit colour workflow, high-end fashion e-commerce retouching with razor-sharp [THE WEAVE OR KNIT], true fabric drape and accurate thread colour, ultra-high-resolution 4K apparel photography with a premium editorial finish.

Un vêtement ne lévite pas tout seul : le prompt le tient sur un mannequin fantôme invisible pendant les dix secondes, sinon il s'affaisse à plat dès le premier plan. Onze plans, aucune personne, aucun lieu — le format le moins cher à produire de toute la campagne, et le seul qui montre le col qui se redresse.

SCENE CONTEXT
A 10-second vertical kinetic product spot for TRAME, a combed cotton piqué polo shirt. No people, no location. A single slate blue and bone colour world, the polo held on an invisible ghost mannequin, rotating and drifting in every shot, roughly one second per shot, the backdrop changing on every cut inside the slate blue and bone palette.

ACTIVE REFERENCES
@image1 - the TRAME polo shirt. Deep slate blue combed cotton piqué with a visible honeycomb weave, ribbed collar and cuffs, a two-button placket with matte bone corozo buttons, and a small tonal embroidered TRAME wordmark on the left chest. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the slate blue and bone palette: deep slate gradient, warm bone bokeh, crossing cold white light bars, drifting cotton fibres, or a near-black field.

FIRST FRAME / BLOCKING
Frame opens in extreme macro on the honeycomb piqué weave, a slate blue glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across the honeycomb piqué weave.
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the shirt on a deep slate gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, the ribbed collar springs from folded to standing.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as a burst of loose cotton fibres explodes around the shirt on bone bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the shirt between crossing cold white light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on one matte bone corozo button turning in its buttonhole.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through drifting cotton fibres, the shirt flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, the ribbed cuff stretches and recovers.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the chest, the tonal embroidered TRAME wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The bone of the corozo button matches into a bone light bar, camera arcing at 30 km/h across a near-black void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The shirt settles onto a slate reflective floor, still holding its worn shape, camera pushing in steadily.

ACTION
The weave fills frame. The camera orbits the shirt. The collar springs up. Cotton fibres burst around it. Light bars sweep past. A button turns in its hole. The cuff stretches and recovers. The wordmark fills frame. The shirt settles on a reflective floor.

PHYSICS
The shirt is roughly 240 grams of combed cotton. It moves with real fabric weight and inertia, the hem swinging after the body stops. The ribbed collar and cuffs stretch and recover with true elastic memory. Loose fibres drift slowly through the air.

LIGHTING
Hard specular key from camera-left at 5200K raking across the piqué so the honeycomb texture reads, a tight rim light on the right edge, bone practicals in the background. White balance fixed at 5200K. Atmospheric haze at 20%.

COLOR GRADE
60:30:10 - deep slate blue dominant, near-black secondary, warm bone accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, fabric snapping, a button clicking through cloth, a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The polo stays identical to @image1 in every shot: deep slate blue piqué with its honeycomb weave, ribbed collar and cuffs, two-button placket with matte bone corozo buttons, and the tonal embroidered TRAME wordmark. It always holds its worn shape on an invisible ghost mannequin and never collapses flat. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.

SCENE CONTEXT
A 10-second vertical kinetic product spot for [BRAND NAME], [PRODUCT TYPE]. No people, no location. A single [COLOUR 1] and [COLOUR 2] colour world, the [GARMENT] held on an invisible ghost mannequin, rotating and drifting in every shot, roughly one second per shot, the backdrop changing on every cut inside the [COLOUR 1] and [COLOUR 2] palette.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [GARMENT]. [FULL PRODUCT DESCRIPTION IN ONE SENTENCE — materials, colours, closure, and every word written on it]. 100% matches the reference.

LOCATION MAP
Seamless studio colour fields only, no horizon line, no floor until the final beat. Each shot uses one backdrop from the [COLOUR 1] and [COLOUR 2] palette: [A GRADIENT], [A BOKEH], [CROSSING LIGHT BARS], [A DRIFTING PARTICLE], or [A DARK FIELD].

FIRST FRAME / BLOCKING
Frame opens in extreme macro on [THE MOST TELLING MATERIAL DETAIL OF THE PRODUCT], a [COLOUR 1] glow behind it.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, macro-capable rendering.

CAMERA
0.0-0.8s - 12 degree FOV. Accelerating macro creep across [THE MAIN MATERIAL AND ITS TEXTURE].
0.8s HARD CUT
0.8-1.6s - 18 degree FOV. Fast 90 degree orbit around the [GARMENT] on a [COLOUR 1] gradient at 20 km/h.
1.6s SMASH CUT
1.6-2.4s - 12 degree FOV. High-speed macro, [WHAT THE PRODUCT RELEASES OR DOES] past the lens.
2.4s HARD CUT
2.4-3.2s - 29 degree FOV. Push-in as [A BURST OF SOMETHING PHYSICAL] around the [GARMENT] on [COLOUR 2] bokeh.
3.2s WHIP CUT
3.2-4.0s - 18 degree FOV. Fast arc past the [GARMENT] between crossing [LIGHT BAR COLOUR] light bars.
4.0s WHIP CUT
4.0-4.8s - 12 degree FOV. Whip into extreme macro on [A CONSTRUCTION DETAIL NOBODY LOOKS AT], every ridge sharp.
4.8s SMASH CUT
4.8-5.4s - 107 degree FOV. Whip pan through [THE DRIFTING PARTICLE], the [GARMENT] flashing past.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. Locked macro, [THE LABEL OR THE WORDMARK], each character razor sharp.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across the [GARMENT], [THE SIGNATURE PART] filling frame.
7.0s MATCH CUT
7.0-7.8s - 29 degree FOV. The [ACCENT COLOUR] of [THE PART THAT CARRIES IT] matches into a [ACCENT COLOUR] light bar, camera arcing at 30 km/h across a [DARK COLOUR] void.
7.8s HARD CUT
7.8-10.0s - 47 degree FOV. The [GARMENT] settles into its final position on a [REFLECTIVE FLOOR MATERIAL] reflective floor, camera pushing in steadily.

ACTION
[THE SEVEN OR EIGHT EVENTS ABOVE, RESTATED IN ONE SHORT SENTENCE EACH].

PHYSICS
[THE WEIGHT OF THE PRODUCT AND THE TWO OR THREE MATERIAL BEHAVIOURS THAT MUST STAY TRUE].

LIGHTING
Hard specular key from camera-left at [COLOUR TEMPERATURE]K raking across the [GARMENT], a tight rim light on the right edge, [PRACTICAL COLOUR] practicals in the background. White balance fixed at [COLOUR TEMPERATURE]K. Atmospheric haze at [PERCENTAGE]%.

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Non-diegetic kinetic design: sharp whooshes on each cut, [THE PHYSICAL SOUNDS THE PRODUCT ITSELF MAKES], a low sub hit on the final landing.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy kinetic pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [GARMENT] stays identical to @image1 in every shot: [ITS FABRIC, ITS WEAVE, ITS COLOUR, ITS TRIMS AND THE WORDMARK]. It always holds its worn shape on an invisible ghost mannequin and never collapses flat. The set contains only seamless colour fields and the reflective floor. Every shot contains visible camera movement.

Ici le spot ne suit pas les quatre temps habituels : onze plans d'une seconde, montés comme un film de mode. Le rythme est un choix de marque — on vend un vêtement par la matière et le geste, pas par une histoire. La ligne ABSOLUTELY NO PACKSHOT et la liste fermée du décor tiennent le tout dans une seule cour.

SCENE CONTEXT
A 10-second vertical commercial spot for TRAME, a combed cotton piqué polo shirt. Saturday morning in a sunlit Paris courtyard and the flat that opens onto it. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.

ACTIVE REFERENCES
@image1 - the TRAME polo shirt. Deep slate blue combed cotton piqué with a visible honeycomb weave, ribbed collar and cuffs, a two-button placket with matte bone corozo buttons, and a small tonal embroidered TRAME wordmark on the left chest. 100% matches the reference. It is a garment: it is always WORN on a body, filled and draping, never floating empty.

LOCATION MAP
A cobbled courtyard with a plane tree, a wooden bench, an open ground-floor window with a linen curtain, and a bone-coloured wall catching the low sun. The set contains only the cobbles, the tree, the bench, the window and the man.

FIRST FRAME / BLOCKING
Frame opens low on the cobbles, the low sun flaring between them, a pair of leather loafers walking into frame.

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-1.6s - 84 degree FOV. Low fast dolly forward across the cobbles at 12 km/h, sun flaring into the lens.
1.6s HARD CUT
1.6-2.4s - 47 degree FOV. Handheld low angle tracking the loafers walking past at 5 km/h.
2.4s WHIP CUT
2.4-3.2s - 29 degree FOV. Fast push-in as he pulls the polo down over his chest, settling it on his shoulders.
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Orbiting macro on the honeycomb piqué weave across his chest.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. Locked macro, his thumb pushes one corozo button through the placket.
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through the linen curtain lifting in the window.
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. High-speed macro, the ribbed collar springs back up after he folds it down.
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across his chest, the tonal embroidered TRAME wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 63 degree FOV. The bone of the corozo button matches into the bone-coloured courtyard wall, camera arcing along it at 20 km/h.
7.8s HARD CUT
7.8-8.6s - 47 degree FOV. Low tracking shot, he walks across the cobbles past the lens at 5 km/h.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on him sitting on the bench in the polo, the plane tree shadow moving across him.

ACTION
The sun flares between the cobbles. Loafers walk through frame. He pulls the polo down over his chest. The piqué weave fills frame. A button goes through the placket. The curtain lifts. The collar springs back. The wordmark fills frame. The button colour aligns with the wall. He walks the courtyard. He sits on the bench.

PERFORMANCE
He moves like a man getting dressed on a day off, unhurried, never looking at the camera.

PHYSICS
The shirt is roughly 240 grams of combed cotton. It falls with real fabric weight, creases at the elbow when the arm bends, and the ribbed collar springs back to standing after being folded. The corozo button has a hard small contact through the placket.

LIGHTING
Low golden morning sun from camera-right raking hard across the cobbles and the bone wall, cool blue fill in the shadow side, dappled light through the plane tree. White balance fixed at 3600K. Atmospheric haze at 14% across the background.

COLOR GRADE
60:30:10 - warm bone stone dominant, cobble grey secondary, deep slate blue accent.

AUDIO
Diegetic only: leather soles on cobbles, fabric moving, a button through cloth, leaves in the plane tree, a distant street.

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The polo stays identical to @image1 in every shot: deep slate blue piqué with its honeycomb weave, ribbed collar and cuffs, two-button placket with matte bone corozo buttons, and the tonal embroidered TRAME wordmark. It is WORN on his body in every shot and never appears empty or held. The man keeps the same face, hair and trousers across every cut. The set contains only the cobbles, the tree, the bench, the window and the man. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the polo is never shown on a studio backdrop and never leaves this courtyard.

SCENE CONTEXT
A 10-second vertical commercial spot for [BRAND NAME], [PRODUCT TYPE]. [THE MOMENT OF THE WEEK] in [THE PLACE] and [THE ADJOINING PLACE]. Fast editorial cutting, roughly one second per shot, the camera moving in every single shot.

ACTIVE REFERENCES
@image1 - the [BRAND NAME] [GARMENT]. [FULL GARMENT DESCRIPTION — fabric, weave, colour, collar and cuffs, fastening, and the wordmark]. 100% matches the reference. It is a garment: it is always WORN on a body, filled and draping, never floating empty.

LOCATION MAP
[THE SET DESCRIBED ONCE: the ground, the vegetation, the furniture, the opening, the wall that catches the light]. The set contains only [THE EXHAUSTIVE LIST OF WHAT IS ALLOWED IN FRAME].

FIRST FRAME / BLOCKING
Frame opens [WHERE THE CAMERA IS], [WHAT THE LIGHT DOES], [WHAT ENTERS FRAME FIRST].

FORMAT MODE
Timed multishot, eleven shots. Cuts only at the specified points, the camera does not cut on its own.

OPTICS
Physical cine lens, 180 degree shutter motion blur, clean spherical rendering.

CAMERA
0.0-1.6s - 84 degree FOV. [THE OPENING MOVE ACROSS THE GROUND AND ITS SPEED], sun flaring into the lens.
1.6s HARD CUT
1.6-2.4s - 47 degree FOV. Handheld low angle tracking [A DETAIL OF THE PERSON] at 5 km/h.
2.4s WHIP CUT
2.4-3.2s - 29 degree FOV. Fast push-in as [THE GESTURE OF PUTTING THE GARMENT ON].
3.2s HARD CUT
3.2-4.0s - 12 degree FOV. Orbiting macro on [THE FABRIC TEXTURE] across his chest.
4.0s SMASH CUT
4.0-4.8s - 12 degree FOV. Locked macro, [A SINGLE MECHANICAL DETAIL BEING OPERATED BY HAND].
4.8s WHIP CUT
4.8-5.4s - 107 degree FOV. Whip pan through [SOMETHING MOVING IN THE SET].
5.4s HARD CUT
5.4-6.2s - 12 degree FOV. High-speed macro, [THE PART THAT SPRINGS BACK OR RECOVERS].
6.2s SMASH CUT
6.2-7.0s - 18 degree FOV. Fast tilt across his chest, the [HOW THE LOGO IS APPLIED] [BRAND NAME] wordmark filling frame.
7.0s MATCH CUT
7.0-7.8s - 63 degree FOV. The [ACCENT COLOUR] of [THE SMALL PART THAT CARRIES IT] matches into [THE LARGE SURFACE OF THE SAME COLOUR], camera arcing along it at 20 km/h.
7.8s HARD CUT
7.8-8.6s - 47 degree FOV. Low tracking shot, he walks across [THE GROUND] past the lens at 5 km/h.
8.6s HARD CUT
8.6-10.0s - 18 degree FOV. Steady push-in on him sitting [WHERE HE COMES TO REST] in the [GARMENT], [WHAT MOVES IN THE LIGHT ACROSS HIM].

ACTION
[THE ELEVEN EVENTS ABOVE, RESTATED IN ONE SHORT SENTENCE EACH].

PERFORMANCE
[HOW HE MOVES AND WHY HE IS THERE], unhurried, never looking at the camera.

PHYSICS
[THE WEIGHT OF THE GARMENT]. [HOW THE FABRIC FALLS, WHERE IT CREASES, WHAT SPRINGS BACK]. [THE ONE HARD SMALL CONTACT SOUND THE TRIMS MAKE].

LIGHTING
[THE LIGHT SOURCE AND ITS DIRECTION] raking hard across [WHAT IT REVEALS], [THE FILL ON THE SHADOW SIDE], [ANY DAPPLING]. White balance fixed at [COLOUR TEMPERATURE]K. Atmospheric haze at [PERCENTAGE]% across the background.

COLOR GRADE
60:30:10 - [DOMINANT COLOUR] dominant, [SECONDARY COLOUR] secondary, [ACCENT COLOUR] accent.

AUDIO
Diegetic only: [THE FOUR OR FIVE SOUNDS THE PLACE AND THE GARMENT ACTUALLY MAKE].

STYLE
Photorealistic commercial cinematography, 24fps smooth motion, fine film grain, 8K detail, high-energy editorial pacing.

OUTPUT SETTINGS
9:16 vertical, total duration 10 seconds.

POSITIVE LOCKS
The [GARMENT] stays identical to @image1 in every shot: [ITS FABRIC, ITS WEAVE, ITS COLOUR, ITS TRIMS AND THE WORDMARK]. It is WORN on his body in every shot and never appears empty or held. The man keeps the same face, hair and [THE REST OF HIS CLOTHING] across every cut. The set contains only [THE EXHAUSTIVE LIST]. Every shot contains visible camera movement. ABSOLUTELY NO PACKSHOT: the [GARMENT] is never shown on a studio backdrop and never leaves [THE SET].

On ne génère jamais une vidéo UGC d'un coup. On fabrique d'abord cette image fixe en GPT Image 2, on la valide, et seulement ensuite on l'anime. Rater le fixe coûte 0,20 $, rater la vidéo sept fois plus.

Le prompt impose ici un miroir en pied, téléphone visible dans le reflet : c'est le seul cadrage qui montre comment le vêtement tombe vraiment. Un selfie serré sur le visage ne vend pas un polo. Le reste travaille à tuer le beau — tout net, HDR de téléphone, cadrage de travers, peau non retouchée.

Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video filmed INTO A LARGE FULL-LENGTH MIRROR. We see his reflection from the knees up, and the phone is visible in his hand in the reflection, held at chest height — this is a mirror selfie video, the phone MUST be visible in the reflection. The frame is wide enough to show the whole garment, never a close-up on his face.

A man in his early thirties, short dark hair, light stubble, ordinary build, wearing the TRAME polo shirt, caught mid-sentence with his mouth open on a word, eyes on his own reflection, not smiling and not posing.

SETTING — in a bedroom with a large full-length mirror leaning against the wall, an unmade bed and a chair with clothes on it behind him, flat daylight from a window out of frame.

THE PRODUCT — He is WEARING the polo shirt. It is ON HIS BODY, worn normally, not held in his hands and never carried like an object. The reflection shows how it actually falls on him: the shoulder seams sitting on his shoulders, the chest volume, the sleeves ending mid-bicep, the hem falling straight.

IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores and a little shine. Slightly off-centre mirror framing, the edge of the mirror or a doorframe cutting into the frame.

PRODUCT LOCK — The polo keeps exactly the deep slate blue combed cotton piqué with its visible honeycomb weave, the ribbed collar and cuffs, the two-button placket with matte bone corozo buttons, and the small tonal embroidered TRAME wordmark on the left chest. Spell TRAME correctly. All other clothing is plain and unbranded — no logo, no badge of any kind. No other text in the frame, no watermark, no phone brand name.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

Use the attached image as the exact product reference.

THIS IS A FRAME GRABBED FROM A PHONE VIDEO, not a photograph. Vertical phone video filmed INTO A LARGE FULL-LENGTH MIRROR. We see his reflection from [WHERE THE CROP STARTS] up, and the phone is visible in his hand in the reflection, held at chest height — this is a mirror selfie video, the phone MUST be visible in the reflection. The frame is wide enough to show the whole garment, never a close-up on his face.

[THE PERSON: age, hair, build], wearing the [BRAND NAME] [GARMENT], caught mid-sentence with his mouth open on a word, eyes on his own reflection, not smiling and not posing.

SETTING — [A REAL ROOM WITH A FULL-LENGTH MIRROR], [THE TWO OR THREE ORDINARY THINGS VISIBLE BEHIND HIM], flat daylight from a window out of frame.

THE PRODUCT — He is WEARING the [GARMENT]. It is ON HIS BODY, worn normally, not held in his hands and never carried like an object. The reflection shows how it actually falls on him: [THE FOUR FIT POINTS THAT MUST READ — shoulder seams, volume, sleeve length, hem].

IMAGE QUALITY — raw phone video still: soft and not tack sharp, everything in focus, no bokeh, no colour grading, no studio light, visible sensor noise in the shadows, heavy phone HDR flattening the contrast, slightly blown-out highlights, compressed social-video look. Unretouched skin with real pores and a little shine. Slightly off-centre mirror framing, [WHAT CUTS INTO THE FRAME].

PRODUCT LOCK — The [GARMENT] keeps exactly [ITS FABRIC, ITS WEAVE, ITS COLOUR, ITS TRIMS AND THE WORDMARK] of the reference. Spell [BRAND NAME] correctly. All other clothing is plain and unbranded — no logo, no badge of any kind. No other text in the frame, no watermark, no phone brand name.

The image is the bare video frame itself: no interface, no icons, no counters, no buttons, no progress bar, no timecode, no captions, no watermark.

L'image validée devient la première frame. Un seul plan dans le miroir, deux répliques : l'objection au début, la preuve d'usure à la fin. Entre les deux il tourne une fois sur lui-même — ce tour est le seul plan produit de la vidéo, et il remplace le packshot sans casser le naturel.

The person in this frame is filming his own reflection in a full-length mirror, the phone held in one hand at chest height and visible in the reflection. The phone stays visible in the reflection exactly as in this frame and never moves out of his hand. He speaks ONLY these two lines, each said ONCE and never repeated:
"I have three of these and I have basically stopped buying anything else."
"Forty washes and the collar still stands up."
Between the two lines he says NOTHING at all — no extra words, no muttering, no repetition.

Beat 1 — he says the first line straight to his reflection.
Beat 2 — he stays silent while he turns once on himself so the shirt is seen from the side, then comes back facing the mirror.
Beat 3 — still silent, he smooths the front of the shirt down once with his free hand.
Beat 4 — he says the second line straight to his reflection.

He keeps exactly the same hairstyle for the entire clip — the same shape, the same length and the same way his hair is worn as in this frame.

PRODUCT LOCK — The polo keeps exactly the deep slate blue combed cotton piqué with its visible honeycomb weave, the ribbed collar and cuffs, the two-button placket with matte bone corozo buttons, and the small tonal embroidered TRAME wordmark on the left chest. He WEARS it for the entire clip: it stays on his body, he never takes it off, never holds it in his hands, and it never changes colour, cut or size.

Small natural handheld drift in the reflection, the mirror itself never moves. Flat indoor daylight, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.

The person in this frame is filming his own reflection in a full-length mirror, the phone held in one hand at chest height and visible in the reflection. The phone stays visible in the reflection exactly as in this frame and never moves out of his hand. He speaks ONLY these two lines, each said ONCE and never repeated:
"[THE OBJECTION THE VIEWER ALREADY HAS IN MIND]"
"[THE PROOF IT SURVIVED REAL LIFE — never a slogan]"
Between the two lines he says NOTHING at all — no extra words, no muttering, no repetition.

Beat 1 — he says the first line straight to his reflection.
Beat 2 — he stays silent while [THE MOVEMENT THAT SHOWS THE GARMENT FROM ANOTHER ANGLE], then comes back facing the mirror.
Beat 3 — still silent, [THE ONE SMALL GESTURE HE MAKES ON THE GARMENT] with his free hand.
Beat 4 — he says the second line straight to his reflection.

He keeps exactly the same hairstyle for the entire clip — the same shape, the same length and the same way his hair is worn as in this frame.

PRODUCT LOCK — The [GARMENT] keeps exactly [ITS FABRIC, ITS WEAVE, ITS COLOUR, ITS TRIMS AND THE WORDMARK] of the reference. He WEARS it for the entire clip: it stays on his body, he never takes it off, never holds it in his hands, and it never changes colour, cut or size.

Small natural handheld drift in the reflection, the mirror itself never moves. Flat indoor daylight, everything in focus, no bokeh, no colour grading, no camera move, no zoom. Close-mic phone audio, room tone underneath, no music. Raw phone footage, TikTok storytime energy. NO SUBTITLES, NO TEXT OR EMOJIS ON SCREEN.